Private Beta · Now Open

The AI operating system for
Amazon brands.

We manage PPC, inventory, pricing, and listings — daily, in one connected system. Human oversight on every change.

See how it works ↓
The problem

5 tools. 5 dashboards. One you.

Your PPC, keywords, listings, inventory, and pricing all live in separate tools that don't talk to each other. You're the integration layer, and it's costing you growth.

Circes connects all five.

Our Services

What we manage for you.

Circes is a full-service Amazon account management platform. We connect to your Seller Central account via Amazon's official SP-API and manage every lever that drives revenue, efficiency, and profit — with human oversight on every change.

01 — PPC Management

Sponsored Products, Brands & Display

Daily bid optimization across all campaign types. Keyword harvesting from auto to exact-match. Negative keyword management. Placement bid adjustments. Bidding strategy optimization (Down Only, Up & Down, Fixed). Campaign creation from proven winning search terms.

02 — Inventory Management

FBA & AWD stock optimization

Real-time FBA and AWD inventory monitoring. Days-of-cover calculations. Reorder point automation. Inventory-aware bid scaling — when stock tightens, ads throttle automatically to protect rank without risking fulfillment. Purchase order tracking with lead time analysis.

03 — Profitability Analytics

Real P&L, not vanity metrics

True profitability tracking per SKU: revenue, COGS, Amazon fees, ad spend, net margin. Breakeven ACoS calculation anchored to actual unit economics. Contribution margin analysis. Automated weekly reports delivered to your inbox with AI-generated executive summaries.

04 — Keyword Intelligence

Search term analysis & harvesting

Cross-references PPC converting search terms against listing content. Identifies wasted spend, harvest candidates, and keyword gaps. Builds new exact-match campaigns from proven winners automatically. Keyword lab for discovery, clustering, and negative management.

05 — Listing SEO · Launching Summer 2026 — free for founding customers

Title, bullets & backend keywords

AI-driven listing content optimization. Gap analysis against top-converting PPC keywords. Competitor comparison and keyword indexing verification. Title and bullet rewrite suggestions based on real shopper search behavior.

06 — Pricing Strategy · Launching Summer 2026 — free for founding customers

Dynamic pricing with margin guardrails

Price optimization based on conversion rate, competitor pricing, and margin floor. Automatic Buy Box protection. Promotional pricing recommendations based on inventory position. Coupon and deal optimization for rank defense.

07 — GEO · Launching Summer 2026 — free for founding customers

Generative Engine Optimization

Get your products cited by ChatGPT, Perplexity, and AI shopping assistants — the next search frontier.

Listing optimization for Amazon's AI surfaces — COSMO semantic understanding and Rufus conversational shopping. Restructures titles, bullets, A+ content, and backend attributes for LLM-driven discovery. Tracks visibility inside generative answers, not just keyword rank.

Traction

Live results from the founder's brand.

Bryan dogfoods Circes on his own Amazon brand — a real operating business. Every number below is live data from that account, managed entirely through the Circes system.

90-day alpha results — founder's brand, live data
Live
TACoS
36.7% 22.6%
↓ 48% over 90 days
Organic share
~27% 59.5%
↑ organic now majority of revenue
Ad spend
Cut 37.5% in month 3
Revenue
Grew +21.4% the same month ad spend was cut
Net profit
+119% vs prior 60-day period
153 AI recommendations applied · 3 campaigns eliminated · 43 wasteful keywords blocked.
Read the full 90-day breakdown →

Source   Amazon SP-API + Ads API. Founder's brand, Feb 26 – May 21, 2026 (84 days). Net profit comparison is current 60 days vs prior 60 days; new SKU revenue is excluded from the comparison base to avoid distortion. Full methodology available on request.

How It Works

Five levers.
One connected system.

Most platforms optimize one lever at a time. Circes connects all five — every signal informs every decision, simultaneously.

PPC & Ads Bids · Campaigns · Budget Organic Rank TACoS Falls · Ads Scale Down Inventory Stock · Reorder · Bid Scaling Pricing & Margin CVR · Price Floor · Profit Keywords & Listings SEO · Index · Gap Analysis Circes Orchestrates All Decisions
PPC & Ads → Organic Rank
Ads convert. Rank rises. TACoS falls.
Every PPC conversion signals Amazon your listing deserves organic placement. As rank climbs, ad dependency shrinks — the same keyword costs less over time.
Keywords & Listings → Organic Rank
Keywords converting in PPC must live in your listing.
Cross-references your top PPC converters against your live listing copy. Gaps close automatically. Paid traffic becomes organic equity.
Inventory → PPC & Ads
Inventory levels dictate bid strategy.
When stock tightens, bids scale back automatically to protect rank without fulfillment risk. When healthy, the throttle opens.
Pricing & Margin → Organic Rank
Price is a ranking variable, not just a margin lever.
Price affects CVR. CVR affects rank. A mispriced product bleeds both. Circes tracks the margin floor and conversion ceiling simultaneously.
AI Intelligence → Everything
The orchestrator sees the whole system.
AI Intelligence aggregates signals across every module and surfaces the highest-impact action across the entire flywheel — not just one campaign.
The Compounding Effect
Each improvement makes the next one faster.
Better bids → better rank → lower TACoS → budget freed → new keywords → more data. The system compounds. Disconnected tools never see this.
The Weekly

Every Monday
morning.

A one-page plain-English report on what we changed, what worked, what we're watching, and what's queued for the week ahead. Built for operators who don't have time to log into another dashboard.

Weekly Performance Report · Mon 7:00 AM
FROM · circes@circes.ai
Apex Vitals · Week of Mar 24
↑ Strong week · 3 actions applied · 1 alert resolved
Revenue
$94.2K
↑ 12.4%
TACoS
13.6%
↓ 1.8 pts
Net Profit
$18.6K
↑ 8.1%
Whey Protein Isolate had its strongest week yet — revenue up 18% driven by improved organic rank on "grass fed whey protein isolate" following last week's listing update. TACoS continues to compress as organic share grows.
Collagen Peptides bids were scaled back 20% on Tuesday following Circes detecting 38-day stock cover. Rank held. No sales impact detected.
Actions taken this week
3 bid reductions applied · saved est. $620 wasted spend
11 backend keywords added to Whey Protein listing
Collagen reorder signal · action required by Apr 2
What changes
Before

Five dashboards. PPC in one tab, inventory in another, pricing in a spreadsheet. Nothing shares context. You're the integration layer.

With Circes

One system. When inventory tightens, bids adjust. When a keyword converts, the listing updates. Every lever already in motion before your morning coffee.

Before

You're paying for clicks on keywords that aren't even in your listing. The flywheel is broken and you don't know where.

With Circes · Listing SEO

Every keyword converting in PPC is checked against your listing copy. Gaps close automatically. Paid traffic becomes organic rank.

Before

A stockout kills your rank. You find out when sales stop. By then it's a recovery problem, not a prevention problem.

With Circes · Inventory

Inventory days-cover feeds bid strategy in real time. Stock tightens, bids scale back. Rank protected. Cash flow protected. Both.

Who Circes works with

Multi-SKU brands
ready for leverage.

Multi-SKU Amazon brands with active PPC spend, real inventory complexity, and an operator who wants strategic leverage — not another tool to log into.

Be a
founding brand.

Free beta access. A small number of spots. A working partnership — not a trial.

Talk to the Founder
Live · Connected to Amazon SP-API · Boston, MA · v1.1